What Brands Coming From Sports to Esports Need to Know

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00:33:47

April 9th, 2020

33 mins 47 secs

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About this Episode

With sports suddenly on hold during the Coronavirus, brands are flocking to esports. But while there are similarities in connecting with the esports audience, there are also some key differences. Fred Schonenberg, CEO of VentureFuel, joins the show to talk about how to be successful in reaching gamers.

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