Esports Engine's New CEO On Building Storylines in Esports, Monetizing Broadcasts and More


January 15th, 2021

40 mins 19 secs

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About this Episode

Marshall Zelaznik is the new CEO of Esports Engine, a leading esports event solution founded by Adam Apicella. The company is part of Vindex. Marshall joins the company with a long background in combat sports with ten years spent at the UFC. On this show, we talk about how UFC grew over the last two decades and paralells to esports, how UFC was able to utilize the pay-per-view model and the importance of building great storylines that drive interest in esports events.

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