Advertising in esports is evolving. Epic Games has pioneered unique activations with companies like Marvel, Jordan and the NFL. Riot Games brought Louis Vuitton to life in-game.
These unique partnerships are a function of how much esports have evolved and aren't going away anytime soon. RealEyes VP of Marketing Max Kalehoff and NYU adjunct professor Joost Van Druenen join the show to talk about the changes in gaming advertising, brand safety and where we go from here.
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