Cliff Morgan

Special guest

Cliff Morgan - CEO, G FUEL

Cliff Morgan is the Founder and CEO of Gamma Labs/G FUEL LLC, maker and
marketer of G FUEL energy drink. Originally a sports nutrition company, Gamma Labs
transitioned to a direct-to-consumer e-commerce business through the early adoption of
influencer marketing. The brand integration within the esports and online communities,
combined with the exponential growth within the space, has powered G FUEL’s global
expansion.

G FUEL currently maintains over 400 active influencer relationships, with a combined
reach of over 800 million people a month across all social media platforms. Authentic
integration is the cornerstone of the brand’s success, resulting in all digital media content
uniquely prepared for the influencer’s audience. All content is created in-house by team
members deeply immersed within the influencer/esports ecosystem.

G FUEL has been recognized as one of the fastest-growing companies in the United
States for four consecutive years by the Inc. 5000 (2016 – 2019). The Town of Babylon
has declared September 12 th Gamma Labs Day, for our continued contributions to our
local community.

During the 14 years prior to his forming the company, Morgan was an investment banker
with several Wall Street firms specializing in the capitalization and financing of public
and private companies.

Cliff Morgan has been a guest on 1 episode.