Itamar Benedy

Special guest is an in-game advertising platform that brings the sophistication of advertising into video
gaming and esports. Our Blended In-Game Advertising solution seamlessly integrates
non-intrusive ads into the gameplay. With Anzu’s state-of-the-art programmatic technology and
real-time data, brand advertisers can deploy real-world ads in IAB-recognized formats through
exclusive inventory of top video games that promise brand safety and ad viewability.

We work with top names in gaming and esports offering new revenue streams to game
producers with our cross-platform advertising and monetization solutions. With Anzu, gaming
studios have limitless advertising opportunities without interrupting the gameplay that gives
them full control over content, ad formats, and analytics.

Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu strives
to transform gaming and esports into a premium revenue engine, promising a native advertising
and monetization programmatic solution the video gaming industry has long waited for.

Itamar Benedy has been a guest on 2 episodes.