Why the In-Game Ad is the Future of Esports Advertising

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February 29th, 2020

37 mins 3 secs

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About this Episode

From Louis Vuitton skins in League of Legends to Thanos in Fortnite, the in-game esports world is becoming a target for major brands. Executives from Anzu and CHEQ join the show to talk about what makes the in-game real estate valuable for brands, how data on in-game ads is tracked and more.

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