How Nielsen Measures League of Legends Viewership With Accurate Data

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00:25:57

February 27th, 2020

25 mins 57 secs

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About this Episode

Riot Games Head of Partnership and Business Development in North America joins the podcast to talk about an expanding partnership with Nielsen. Riot has been working with Nielsen for over a year and has just expanded the partnership to inlcude VODs.

  • Why counting non-live viewers is crucial for League of Legends
  • Where the LCS ranks in terms of Amercian sports leagues viewership
  • Why this data was crucial for brands as they invest more advertising budget into esports

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