Riot Games Head of Partnership and Business Development in North America joins the podcast to talk about an expanding partnership with Nielsen. Riot has been working with Nielsen for over a year and has just expanded the partnership to inlcude VODs.
- Why counting non-live viewers is crucial for League of Legends
- Where the LCS ranks in terms of Amercian sports leagues viewership
- Why this data was crucial for brands as they invest more advertising budget into esports
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